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Vice President
Customer Entertainment & Meeting Planning
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Dede Patterson is a Vice President of Velocity
Sports & Entertainment. Dede is responsible for the development
and management of the firm's Meeting Planning and Event Management
capabilities.
Dede began her career in 1980 in the sports marketing division
of Golf Digest and Tennis magazine, managing grassroots golf
and tennis programs for the magazines' advertisers. Subsequently,
she worked for The New York Times Women's Magazines, where
her responsibilities included event marketing, meeting planning
and the management of the Family Circle Magazine Cup, a professional
women's tennis tournament. In 1995, she moved to the Buick
Classic PGA TOUR tournament at Westchester Country Club. Dede
joined Velocity in 2000 as part of the merger between Velocity
and The Event Company, where she managed the American Express,
The New York Times and Novartis Pharmaceuticals accounts.
Dede and her husband Al live in northern Fairfield County,
Connecticut.
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Copyright 2006 Velocity Sports & Entertainment. All Rights Reserved.