>

History

>

Fact Sheet

>

Philosophy

>

Staff

Vice President
Alliances

Ron Erskine is a Vice President of Velocity Sports & Entertainment. Ron joined Velocity in January 2004 as Director of Alliances responsible for consulting, packaging and selling integrated marketing sponsorships for Six Flags Theme Parks and the Major League Soccer/SUM accounts. He was promoted to Vice President in April, 2005. During his time with Velocity, he has contributed on our Madison Square Garden, Breeders' Cup, Universal Theme Parks and Arena Football League accounts as well.

Ron came to Velocity from the NBA where he served 2 years as Vice President of Marketing Properties. While at the NBA, Ron was responsible for developing new properties to maximize partner revenue generation across programs including All-Star Saturday Night, the NBA Draft, NBA Hoop-It-Up and Jam Van and other grassroots initiatives. He worked with clients including Colgate-Palmolive, Coca-Cola, Gatorade, McDonald's and Sony.

Prior to the NBA, Ron was a Senior Vice President within Octagon-North America's Marketing Division, where he worked for more than 12 years in various areas including emerging sports, sponsorship sales, tour tennis and golf event management, and athlete representation.

Ron holds a BA in English from the University of North Carolina at Chapel Hill where he co-captained the Men's Tennis team and was an individual ACC Champion and NCAA singles participant. He resides in New Jersey with his wife, Kate, and their children Timber and Kolby.

Back to Staff