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Vice President
Alliances
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Ron Erskine is a Vice President of Velocity
Sports & Entertainment. Ron joined Velocity in January
2004 as Director of Alliances responsible for consulting,
packaging and selling integrated marketing sponsorships for
Six Flags Theme Parks and the Major League Soccer/SUM accounts.
He was promoted to Vice President in April, 2005 working on
those and other business including the Arena Football League.
Ron came to Velocity from the NBA where he served
2 years as Vice President of Marketing Properties. While at
the NBA, Ron was responsible for developing new properties
to maximize partner revenue generation across programs including
All-Star Saturday Night, the NBA Draft, NBA Hoop-It-Up and
Jam Van and other grassroots initiatives. He worked with clients
including Colgate-Palmolive, Coca-Cola, Gatorade, McDonald's
and Sony.
Prior to the NBA, Ron was a Senior Vice President
within Octagon-North America's Marketing Division, where he
worked for more than 12 years in various areas including emerging
sports, sponsorship sales, tour tennis and golf event management,
and athlete representation.
Ron holds a BA in English from the University
of North Carolina at Chapel Hill. He resides in New Jersey
with his wife, Kate, and their children Timber and Kolby.
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Copyright 2006 Velocity Sports & Entertainment. All Rights Reserved.