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Senior Vice President
Consulting

Michelle Berg is a Senior Vice President, Group Director of Velocity Sports & Entertainment. With more than 25 years of sports marketing and media planning experience, Michelle worked with many of Velocity's principals at ISES in 1993 as engagement manager for the FedEx account. Still with the company in 1996 when it became Clarion Performance Properties (CPP), she helped grow FedEx into a sponsorship industry leader. Michelle currently manages Velocity's new business efforts, and is the engagement manager on the AT&T business. Michelle is also a member of the company's Operations Management Group, which is charged with managing the day-to-day activities of the agency.

Prior to Velocity, Michelle worked at Labatt USA, managing the company's promotion and creative services department and leading the brand management teams for Lowenbrau and Dos Equis. She was hired by Labatt after just nine months of managing their account for a promotion agency, The Marketing Continuum, where she served as regional vice president and account director. The early part of her career included stints with various advertising agencies, specializing in media planning.

A graduate of Florida State University, Michelle holds a Bachelor of Science degree in marketing. She and her husband, Greg, live in Southport, CT with their two children, Alex and Ashley.

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