NORWALK, CT (June 12, 2007) - Velocity Sports & Entertainment, the leading sports and entertainment marketing agency, announced today yet another high-profile NASCAR related assignment. Tissot Swiss Watches, the official timekeeper and official watch of NASCAR, has selected Velocity to help develop retail activation strategies and promotions that leverage its involvement with NASCAR. Vivid Marketing is partnering with Velocity in implementing a mobile tour as a part of the activation program.

This win continues Velocity's impressive run of NASCAR related news including the opening of its new Charlotte office, the addition of Trip Wheeler (one of motorsports' most respected executives), and major new assignments from Toyota and Holiday Inn. In addition, Velocity manages NASCAR related programs for other clients such as FedEx and ConAgra Foods.

"We are excited for the opportunity to support Tissot in bringing their sponsorship to life," said Velocity Principal David Grant. "We bring a very different approach to activating sponsorships within NASCAR, and this win is just another example that our approach is working."

"Velocity brings together a unique combination of NASCAR knowledge with a keen understanding of strategic brand marketing and activation", said Olivier Cosandier, U.S. Brand Manager, "As we look to aggressively activate the power of NASCAR in the retail environment, this is exactly the type of partner we need."

About Velocity Sports & Entertainment

Established in 1999, Velocity has U.S. offices located in Norwalk (CT), Atlanta, San Francisco, Washington DC, Charlotte and a U.K. operation based in London. The agency specializes in helping clients maximize the value of sports and entertainment sponsorship and lifestyle marketing efforts. Velocity clients include IBM, FedEx, Cingular Wireless, Eli Lilly, Toyota, Outback, ConAgra Foods, Lenovo and Holiday Inn.

About Tissot Swiss Watches

Tissot, the 'Innovators by Tradition', has been pioneering craftsmanship and innovation since its foundation in 1853. Today Tissot is a member of the Swatch Group, the world's largest watch producer and distributor. For over 154 years the company has had its home in the Swiss watch making town of Le Locle in the Jura Mountains and has a presence in over 150 countries. The Tissot innovation leadership is enabled by the development of high-tech products, special materials and advanced functionality. With a broader, more versatile range of high-quality timepieces at an attractive price than any other Swiss watch brand, Tissot also expresses its commitment to 'democratic luxury'. As official timekeeper and partner of NASCAR®, MotoGP and the World Championships of cycling, fencing and ice hockey, Tissot, committed to respecting tradition while offering gold at a silver price, underlines its core values of performance, precision and setting new standards. For more information: www.tissot.ch

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