NORWALK, CT (December 11, 2006) - Velocity Sports & Entertainment, the leading sports and entertainment marketing agency, announced today another high profile new NASCAR related assignment. Holiday Inn® Hotels and Resorts, part of InterContinental Hotels Group, has selected Velocity to develop strategic plans and manage the activation and integration of its racing involvement.

This win comes shortly after Velocity announced the opening of its new Charlotte office, and the addition of one of motorsports' most respected executives, Trip Wheeler. Other Velocity motorsports clients include Toyota, FedEx, vitaminwater, and ConAgra Foods.

"We couldn't be more excited to add an iconic brand like Holiday Inn to our client roster," said Velocity Principal David Grant. "We bring a very different approach to sponsorships within NASCAR, and the industry is standing up and taking notice. Holiday Inn's decision is further proof that this approach is working."

"Velocity combines deep NASCAR knowledge and relationships with a keen understanding of strategic brand marketing and activation," said Mark Snyder, senior vice president of Brand Management for Holiday Inn Hotels and Resorts in the Americas. "Their approach is precisely what we were looking for as we expand our involvement in racing and build on our success from 2006. Expect to see some exciting things from Holiday Inn and Velocity throughout the 2007 NASCAR season."

Holiday Inn is the primary sponsor of Richard Childress Racing's Busch Series #29 Chevrolet Monte Carlo SS driven by Jeff Burton and Scott Wimmer. During the 2007 season Holiday Inn will also sponsor two still-to-be-determined NASCAR NEXTEL Cup Series events in RCR's #33 Chevrolet Monte Carlo SS driven by Wimmer.

About Velocity Sports & Entertainment

Established in 1999, Velocity has U.S. offices located in Norwalk (CT), Atlanta, San Francisco, Washington DC, Charlotte and a U.K. operation based in London. The agency specializes in helping clients maximize the value of sports and entertainment sponsorship and lifestyle marketing efforts. Velocity clients include IBM, FedEx, Cingular Wireless, Eli Lilly, Toyota, ConAgra Foods, Ameriprise and vitaminwater.

About Holiday Inn

Holiday Inn Hotels & Resorts is part of the InterContinental Hotels Group family of brands with global headquarters in the U.K. and Americas headquarters in Atlanta. With more than 1,400 properties worldwide and nearly 1,000 in the U.S., Holiday Inn is the most recognized lodging brand in the world and certainly the most iconic. Since 1952 full-service Holiday Inn hotels have provided the services that business travelers need, while also offering a comfortable, casual atmosphere where vacationing guests can relax and enjoy amenities such as restaurants and room service, swimming pools, fitness centers, and comfortable lounges. Additional features such as meeting space and onsite business centers, KidSuites® rooms, Holidome® indoor recreation centers, the Kids Eat Free and Kids Stay Free programs and Priority Club Rewards memberships have helped to establish the Holiday Inn brand as "America's Hotel." Call 1-800-HOLIDAY or log onto www.holidayinn.com for more information or to book a reservation.

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