NORWALK, CT (May 22, 2006) - Velocity Sports & Entertainment, the leading sports and entertainment marketing agency, announced today that it has been selected by Toyota Motor Sales, U.S.A. to be their sponsorship agency for the company's expansion into the NASCAR Nextel Cup Series and the Busch Series.

In this role, Velocity will be responsible for helping Toyota shape their marketing strategy in the sport, as well as building out activation programs both nationally and locally. In addition, Velocity will also be assisting the more than 1,200 Toyota dealers in their activation of the company's expanded NASCAR involvement with the Toyota Camry.

The decision by Toyota to expand its relationship with NASCAR is one of the most important announcements the sport has seen in recent years. This expansion follows three years of Toyota successfully competing in the NASCAR Craftsman Truck Series with the Tundra.

"We're excited to add Velocity to our marketing team, and we're looking forward to the expertise they'll bring to Toyota and its dealers," said Greg Gollands, National NASCAR Marketing Manager for Toyota Motor Sales, U.S.A. "Their knowledge and experience, as well as strategic thinking and execution, will definitely be an asset as we move forward with our NASCAR participation."

"Velocity is pleased to have been chosen to play a lead role in one of auto racing's most exciting developments," said Alex Nieroth, Velocity Principal. "Toyota's entry into the NASCAR Nextel Cup Series and the NASCAR Busch Series is good for drivers, teams and the fans, and we look forward to helping Toyota achieve their business objectives with marketing programs that are authentic to the NASCAR audience."

This announcement comes on the heels of Velocity's announcement that it will open a Charlotte office to spearhead the interests of its clients in NASCAR.

About Velocity Sports & Entertainment

Established in 1999, Velocity has five U.S. offices located in Norwalk (Conn.), Atlanta, San Francisco and Washington DC and now Charlotte. The agency specializes in helping clients maximize the value of sports and entertainment sponsorship and lifestyle marketing efforts. In PROMO Magazine's annual ranking of U.S. promotion agencies, Velocity ranks second overall and is the top-ranked sports and entertainment marketing agency. This ranking reflects the exceptional growth the agency has experienced in the past two years, as well as Velocity's creative and strategic ability to launch sponsorship and lifestyle marketing programs. Velocity clients include IBM, FedEx, Cingular Wireless, Eli Lilly, Motorola, ConAgra Foods, Toyota and Schick.

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