NORWALK, CT (May 8, 2006) - Universal Parks & Resorts (UP&R), a division of NBC-Universal, has selected Velocity Sports & Entertainment, a premier sponsorship and lifestyle marketing agency, as its exclusive corporate partnerships sales agency for the company's theme parks and resort destination. The multi-year agreement, effective immediately, calls for Velocity Sports & Entertainment to leverage UP&R's strength as a global leader in themed entertainment in seeking new sponsorships for Universal Parks & Resorts' properties in Hollywood and Orlando.

"Our partnership with Velocity Sports & Entertainment will supplement the efforts of Universal Studios' corporate sponsorship unit in the theme parks and resort area and provide a sharp focus on the tremendous cross-promotional opportunities that our properties have to offer," said Ron Herman, Senior Vice President, Partnership Development, Universal Park & Resorts.

"We are thrilled to be representing Universal Theme Parks, the recognized industry leader in providing movie-based experiences enjoyed by the whole family," said Harlan Stone, Velocity Principal. "Universal recognizes that relevant integration into the Universal Theme Park experience is a win-win for their marketing partners as well as the Parks."

Universal Parks & Resorts (www.nbcuni.com) includes the world-class entertainment destinations, Universal Orlando Resort and Universal Studios Hollywood. Universal is part of NBC Universal, which is 80% owned by General Electric. The Universal Orlando Resort (www.UniversalOrlando.com) features the Universal Studios Florida and Islands of Adventure theme parks, as well as Universal CityWalk, a 30-acre dining, shopping, club and live-entertainment venue and three premier on-site Loews hotels.

Universal Studios Hollywood (www.universalstudioshollywood.com) combines an authentic working movie and television studio with cutting-edge thrill rides and attractions, offering guests a uniquely immersive entertainment experience that employs the latest in state-of-the-art technologies. Located adjacent to the theme park is Universal CityWalk, an eclectic shopping and dining, club and live-entertainment, pedestrian promenade.

About NBC Universal

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi Universal.

About Velocity Sports & Entertainment

Established in 1999, Velocity has five U.S. offices located in Wilton, Atlanta, Chicago, San Francisco and Washington D.C., and a U.K. operation based in London. The agency specializes in helping clients maximize the value of sports and entertainment sponsorship and lifestyle marketing efforts. In PROMO magazine's annual ranking of U.S. promotion agencies, Velocity ranks second overall and is the top-ranked sports and entertainment marketing agency. This ranking reflects the exceptional growth the agency has experienced in the past two years as well as Velocity's creative and strategic ability to launch sponsorship and lifestyle marketing programs. Velocity's point of difference has been its ability to combine its strategic and creative approach with the traditional discipline of sports and entertainment marketing.

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