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WESTPORT, CT (August 24, 2001) - Velocity
Sports & Entertainment, the leading sponsorship
marketing agency, announced the hiring of Joe Carroll
as director. Carroll joins Velocity to oversee the growth
and development of its newly formed West Coast office
in San Francisco, and to spearhead the West Coast sponsorship
activities of Cingular Wireless.
Carroll's addition will allow Velocity to continue its
geographical expansion. Velocity now has offices in
Westport, CT, Norwalk, CT, Washington D.C., Atlanta,
and Chicago in addition to San Francisco.
Before joining Velocity, Carroll worked with the Marketing
Arm where he managed the sponsorship activities for
Pacific Bell. Prior to that, he worked for Pacific Telesis,
where he negotiated sponsorships and naming rights deals
for Pacific Bell and SBC Communications and developed
marketing and activation programs. Carroll began his
career working for The Wilkinson Group and IMG, where
he worked with the PGA TOUR, LPGA TOUR, Sr. PGA TOUR
and Nike Tour.
"We are thrilled to welcome Joe to the Velocity
team and to expand our operations to the West Coast,"
said Alex Nieroth, principal and co-founder of Velocity.
"Joe has an intimate understanding of the West
Coast sponsorship marketplace, which significantly impacts
our ability to develop and manage regional sponsorship
programs for clients like Cingular Wireless."
Carroll graduated from Loyola Marymount University in
Los Angeles in 1989, with a Bachelor of Arts degree
in English and Business.
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