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WESTPORT, CT (June 29, 2001) - The Sponsorship
Research International team (SRi), the industry's leading
sponsorship research group, has become an independent
division of Velocity Sports and Entertainment. Julie
Zdziarski, who headed SRi while it was part of the Swiss
conglomerate ISL Worldwide, has kept the employees and
clients intact in joining forces with the growing Westport,
Conn.-based shop.
Long known as the expert in its field, the U.S. based
SRi differentiates itself as it combines a sophisticated
computer based exposure analysis process with traditional
qualitative and quantitative research methodologies.
With a focus on developing custom research programs,
SRi delivers strategic recommendations regarding potential
and existing sponsorship programs for clients such as
American Express, Norelco, Motorola, Levi Strauss &
Company and the NFL.
The autonomously operated SRi will expand the capabilities
of Velocity while reinforcing the agency's commitment
and focus to its vision of providing unbiased marketing
solutions. The synergistic affiliation with independently
owned Velocity will provide SRi with a solid foundation
from which it can continue to grow its business and
service the needs of sponsors, properties and agencies.
"This is an important move on the part of Velocity
as it puts us in a better position than ever before
to deliver world-class sponsorship programs with measurable
results," said Velocity principal Mike Reisman.
"Velocity has long recognized SRi's methods as
the best in the industry, and this move is yet another
example of our commitment to build an agency that puts
sponsorship results first."
"We are extremely pleased to be associated
with an independent, focused agency like Velocity,"
said Zdziarski. "After our experiences with an
international holding company, we are happy to be back
to business as usual."
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