ATLANTA, GA (May 31, 2001) - Cingular Wireless, the second largest nationwide wireless company, today announced that Velocity Sports & Entertainment, a sports marketing agency and the Sports Business Journal's 2000 "undisputed rookie of the year," has joined the Cingular team.

Velocity Sports & Entertainment will assist Cingular Wireless' national sponsorships team and field sponsorship managers, maximizing the value of Cingular's current and future sports, entertainment and event marketing assets as well as interacting with Cingular's target audiences. Velocity will be supporting Cingular's effort to extend their overall brand strategy into their sponsorship activation programs while leveraging Cingular's broad ranging portofolio of sports and entertainment partnerships throughout the country. They include relationships with local MLB, NHL, NFL and NBA teams as well as myriad regional, state and local festivals and events.

"Velocity represents a winning combination that will help us express our brand and sponsorship strategies," said Valerie Vargas, Director of Sponsorships at Cingular. "They have an extensive list of telecommunications clients and more than 60 years of experience to help Cingular maximize our current and future campaigns."

Cingular reviewed a total of nine agencies through a lengthy written proposal process, which was narrowed to a pool of five and then one final agency. According to Mike Reisman, Principal at Velocity Sports & Entertainment, " When we sat down to talk about how to work with Cingular, we were immediately excited about partnering with a brand that is so successfully reaching its audiences. As we have become more familiar with their people, their culture and their strategies, the energy in our building has reached a fevered pitch. We believe our brands have much in common, so we're ready to go."

About Cingular Wireless

Cingular Wireless is the second largest wireless carrier in the U.S., and is dedicated to self-expression and customer-friendly service. As a leader in mobile voice and data communications, Cingular, a joint venture between SBC Communications and BellSouth, currently serves over 20 million customers nationwide. Cingular offers customers advanced technologies in simple, cost-effective ways that permit them to tap the creative potential of wireless through their own self-expression. Details of the company are available at www.cingular.com.

About Velocity Sports & Entertainment

Velocity Sports & Entertainment is a marketing agency specializing in helping clients maximize the value of their sports and entertainment sponsorship marketing efforts. Velocity assists clients in all aspects of the sponsorship marketing process including strategic planning, negotiation, program development, leveraging, execution, customer hospitality and pre-/post- evaluation. The agency's principals left a global marketing/communications firm bringing along its long-standing clients FedEx (since 1992) and IBM (1986). Other clients include Texaco, Shell, Reliant Energy, The New York Times, Novartis and NASCAR.

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