WESTPORT, CT (April 2000) - Velocity Sports & Entertainment and The Event Company significantly expanded their capabilities by merging their respective companies. Under the terms of the agreement, Velocity acquired an ownership position in The Event Company although both companies will continue to operate in separate offices under their current brand names.

Velocity Sports & Entertainment is a sports and entertainment marketing agency that specializes in delivering unbiased marketing-driven programs to corporations and properties throughout the world. Since the agency opened its doors in June of 1999 total revenues and the number of staff have nearly doubled. Current clients include companies such as FedEx, IBM, Texaco and Showtime as well as NASCAR on the property side.

The Event Company is a full service event-planning firm that specializes in sports and event marketing. Current clients include Bell Atlantic, the New York Times and Novartis. The company was founded in 1993 by its president Ginny Bloomquist, who has over 15 years experience in producing and managing events. Ms. Bloomquist will now serve as an Executive Vice President at Velocity where she will oversee The Event Company.

The merger has important benefits for both companies. Velocity will significantly enhance its event implementation and meeting planning capabilities, while The Event Company will benefit from the strong strategic planning expertise found at Velocity. Both companies also benefit from deeper resources and an expanded client base. Mike Reisman, Velocity Principal stated, "This merger brings together two companies with similar management philosophies and office cultures, and combining our resources allows us to offer stronger capabilities to new and existing clients."

The benefits of the merger are already evident. Velocity and The Event Company recently collaborated on developing an Olympic plan for Bell Atlantic. According to Ginny Bloomquist, "The combined efforts of our two companies have already helped us bring significant added value to an important client like Bell Atlantic, and this type of collaboration will only continue to benefit our clients in the future."

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