March 2004- One example of this spirit of cooperation is the decision this year to publish a joint media guide (the 800-page book includes player biographies and tournament schedules) and sell it to fans for the first time.

“It's a small but significant step,” says Chris Caldwell, a Vice President at the Velocity Sports & Entertainment sponsorship marketing agency and an ATP Marketing Director from 1993 to 2000. “It shows that the tours are moving in the right direction, though it also shows how hard it's been to bring about any change when one of the significant accomplishments is a media guide.”

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