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August 26, 2003- Starting Sept. 1, San
Jose, CA-based eBay and Ann Arbor, MI-based Domino's
launch a Stay True to Your School college football campaign
on 15 million [Domino's pizza] boxes. Consumers can
win an all-inclusive homecoming trip valued at $15,000
for the winner and five friends. Plus, 10 winners will
receive a $500 Domino's Pizza gift certificate and 100
winners will score $10 certificates. The program runs
through Oct. 7. Velocity, Wilton, CT, handles creative.
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