August 11, 2003- Federal Express late last week launched a new PGA-flavored campaign weaving the overnight shipper deeper into the golf property.

The effort touts FedEx as "the most reliable player in the game" and includes five facets: FedEx Reliability Zone vignettes in all remaining 2003 episodes of "Inside the PGA Tour"; a sponsorship of the Pro Tips instructional area on pgatour.com; presenting status of a 2003 recap special on NBC; PGA email newsletter content; and several retail and promotional activities still being planned. Sponsorship agency: Velocity Sports & Entertainment, Wilton, CT.

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