August 1, 2003- With Lance Armstrong vying for a record-tying fifth-straight Tour de France victory, CT-based Sponsorship Research International (SRi) noted CBS dedicated 23% of its three Sunday one-hour broadcasts to Armstrong. That focus was rewarding to sponsors U.S. Postal Service (USPS) and Nike. SRi analyzed exposure the USPS gained from appearing on Armstrong's uniform due to its sponsorship of Tailwind Sports' team.

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