July 28, 2003- The NFL has tackled one of the giants of the tech sector, signing IBM to a comprehensive three-year technology sponsorship. Sources said the deal, which was first reported in sister publication The Sports Business Daily, makes IBM the league's "official information technology partner" for around $6 million a year in rights fees. Velocity Sports & Entertainment of Wilton, Conn., is IBM's longtime sponsorship marketing agency of record.

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