July 28, 2003- The migration of veteran sports marketer Keith Bruce from 361 Degree Sports + Event Marketing to Omnicom's Radiate Group as executive vice president, global sports, is part of a move by Radiate to create a dedicated sports group out of the 21 agencies that now make up the company.

The group will handle both consulting and implementation. Bruce said the ultimate aim is to have Radiate viewed on par with the likes of IMG, Octagon, Velocity and Momentum.

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