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Sports Business Journal: College Promo Set for eBay Sports

June 30, 2003- Seeking to further establish itself with sports fans as a destination for fan wear, licensed merchandise and sports memorabilia, eBay Sports will launch its most ambitious promotion to date.

The "Stay True to Your School" program kicks off with the college football season in late August. Through an eBay deal with the Official College Sports Network. OCSN will work with its top schools to develop unique sports experiences, such as sideline access, customized answering-machine messages form the head coach or signed items to auction. The schools that sell the most merchandise during the promotion will receive a donation from eBay to their scholarship funds. Velocity Sports & Entertainment of Wilton, CT, is handling the program.

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