June 23, 2003- Citizens Bank officials were attracted to the extensive exclusivity in the financial services category and the use of Philadelphia Phillies-controlled media services in signing a 25-year, $95 million deal for naming rights to the team's new ballpark. Mike Reisman of Velocity Sports & Entertainment, representing Citizens Bank, and Jeff Knapple of Envision, working on behalf of the Phillies, brokered the deal.

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