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Sports Business Daily: Six Horses in the Race Doesn't Help Visa Exposure in Belmont

June 13, 2003- Visa earned 11% less legible exposure during NBC's broadcasts of the Triple Crown series this year compared to last year, based on analysis from CT-based Sponsorship Research International (SRi). For SRi, legible exposure is defined as 90% of a brand's name or logo appearing on-screen.

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