May 6, 2003- In a survey of over 70 sports marketers, Derek Jeter and Alex Rodriguez were by far and away named the MLB's most marketable stars, garnering over 70% of the first-place votes between them. One of the main reasons for Alex Rodriguez's high ranking, is his global appeal. Velocity Sports & Entertainment VP Chris Caldwell noted A-Rod is playing in a market "with considerable Hispanic radio and TV coverage."

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