May 5, 2003- The NFL has signed a multi-year sponsorship deal with GlaxoSmithKline and Bayer to support the launce of Levitra, an erectile dysfunction drug expected to be approved for use in the United States late this year. Eli Lilly, maker of Cialis (erectile dysfunction drug expected to launch in U.S. sometime next year) has been actively pursuing sponsorships via its agency, Velocity Sports & Entertainment, in Wilton, Conn.

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