April 24, 2003- ING is in talks with the New York Road Runners Club, the race organizer, to become title sponsor of the New York City Marathon, according to the Sports Business Journal. Mike Reisman of Velocity Sports & Entertainment, a sports marketing and consulting agency, said the sponsors of the New York City Marathon might have reached a moment of truth: what to do when revenue expectations do not mesh with tradition. "In the case of the marathon, the operational cost of insurance has probably increased tenfold in the last few years," Reisman said. "Add in 9/11 and those costs in combination with a media-rights market that is deflating."

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