So many sponsorship opportunities, so little guidance about which best suit your brand. Until now.

At Velocity, we take a strategic approach to sponsorship and - before we tap our vast experience and strong working relationships with preeminent tour promoters and sports properties like the NFL, NBA, NHL, Olympics, NASCAR, NCAA, PGA TOUR and Major League Baseball - we start by immersing ourselves in your business. We help you define your sponsorship objectives and determine where sponsorship fits in your overall marketing mix. We assess where you are, and where you want to be.

And then, knowing all that, we develop innovative sponsorship and event strategies to meet your exact needs. So there are no false steps, wasted efforts, or squandered dollars.

The strategic process underpins everything we do. And, as evidenced by our clients' successes, it works.

The Velocity Blueprint

Many of our clients - both newcomers to the sponsorship world and veterans - ask us to develop a full strategic analysis of their business and marketing objectives and how they impact their use of sponsorships and event marketing - a popular product known as the Velocity Blueprint.

The Velocity Blueprint:

Naming Rights

Have you thought about whether the naming rights phenomenon is right for your brand?

Having negotiated the FedExForum contract as well as two of the most integrated and complex naming rights deals in history - FedExField in Washington, DC and Reliant Park in Houston, Texas - Velocity can help you understand the complexities of these deals and how to activate their benefits.

No other area of sponsorship has had such explosive growth or been more misunderstood. Velocity can help you develop an integrated plan that takes this significant investment beyond brand awareness. No other agency has the client-side experience to save you millions of dollars against the savvy property-side negotiators and their agencies.