Even before you agree to terms with a property, an initial property analysis should be completed so that you understand the property, its market value, and get the most out of your investment from the very beginning.

Then, barely after the ink dries on the contract, the clock begins to tick on providing a clearly defined return on investment. This ever growing pressure on marketing executives will only continue as company's demand measurable results with their sponsorship investments.

At Velocity we understand this, which is why we provide our clients with a beginning-to-end research capability by combining property analysis and media valuations with traditional research methodologies. With the help of Velocity's independent sister agency, Sponsorship Research International (SRi), the industry's leading sponsorship research firm, the once almost impossible, daunting and exhaustive task of defining your company's return on investment is now a far less painful process.

To learn more about SRi's full-service capabilities, please visit their website at www.teamsri.com.