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Strategic Consulting

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Promotion Development & Execution

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Retail Marketing

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Property Alliances

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Event Management

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Customer Entertainment

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Meeting Planning

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Municipal Marketing

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Research & Measurement

Velocity Municipal Marketing understands government. We have the experience of working with City Hall. We know the public process and how to marshal popular support of a municipal partnership.

Velocity works with potential sponsor corporations to determine:

The best municipal sponsorship investments available
How to integrate your sponsorship into your marketing plan 360 degrees
Develop metrics to determine ROI for your sponsorship
Measurement of public response to your sponsorship

365 Branding

Municipal marketing affords you the opportunity to engage consumers every day of the year. Your brand becomes part of their lifestyle. Velocity will help you develop a sponsorship plan that will communicate your message with impact and frequency through the following municipal channels:

Venue Co-development

Partnering with the city to build an essential public amenity that will allow you to connect with consumers in an exclusive recreational environment. Parks, recreation centers, library sections, performing arts centers are vital community gathering points. Velocity can help you create a branded sustaining consumer experience.

Official Product Endorsement

Become the official product of a city that fits your brand image. In addition to communication strategies, Velocity will help you negotiate procurement of your product by the city.

Program Sponsorship

If you are ready to move beyond philanthropy, Velocity can help you evaluate partnerships with city programs that connect your brand emotionally with consumers through corporate citizenship. We specialize in activation strategies that will excite your customers and help you secure the incremental lift you need in the channel.

Municipal Marketing
Articles
> Velocity Vice President, Jeff Ferguson, on Current Trends and Challenges in Municipal Marketing (from IEG Sponsorship Report)