Little League Baseball and Softball is America's premiere youth sports property with more than 2.8 million active participants and 8,000 Leagues throughout the world. Well-known for its ESPN-televised World Series, Little League hired Velocity in 2004 to help secure partnerships with companies interested in all of Little League's assets from grassroots to national media.
Solution
Velocity worked with Little League to create an integrated sponsorship offering inclusive of assets to help family-oriented brands speak directly with Little League families.
Results
Since Velocity has was engaged in 2004, ten new multi-year partners have gotten involved and Little League, a 501(c)3 nonprofit has been able to redirect record funds directly back into their programs.
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