Velocity : : Property Alliances : : Case Studies : : Cirque du Soleil



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Property Alliances: Cirque du Soleil

Situation		Velocity was asked by Cirque du Soleil, a world-renown entertainment property, to take a "fresh look" at their sponsorship assets with the goal of delivering alliance partnerships for Cirque's North American Touring Shows and newly created Seasonal Show - "Wintuk".


Solution		Velocity assessed Cirque's existing sponsorship model and worked with Cirque to develop and package sponsor-friendly inventory, build an integrated platform to take to the marketplace, and to create marketing partnerships that leverage Cirque's rich artistic and creative assets.


Results		Velocity secured the first ever Presenting Sponsor of Cirque's North American Touring Shows as well as the Presenting Sponsor of "Wintuk". Additionally, Velocity has secured multiple Official Sponsors and Patron Partners (hospitality programs) as well as Supplier Partner relationships that assist Cirque with budget relief. Velocity has "sold out" Cirque's sponsorship inventory by way of securing several multi-year partnerships. The Cirque-Velocity relationship has been an overwhelming success and continues to grow.