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Strategic Consulting

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Promotion Development & Execution

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Retail Marketing

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Property Alliances

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Event Management

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Customer Entertainment

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Meeting Planning

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Research & Measurement

The Velocity Alliances team is committed to helping properties enhance their value proposition for the marketplace.

We take a strategic approach to property alliances. A glimpse into our process:

Thorough examination of existing initiatives, current sponsors, media assets and packaging
Assessment of property's prior sales experiences and long-term property plans
Identification of partners/elements that will enhance the property
Development of sponsorship benefits and price points
Targeting of key categories and brands
Identification and pursuit of potential partners and new revenue streams
Development of professional sales approach, team and supporting materials
Customizing packages that deliver results for all parties including category/company specific activation plan

Tailored to our client's needs, the property alliances services may touch upon any or all of the following:

Event creation and management
Sponsor activation plans
Television and media packaging/negotiations
Sponsorship benefits packaging and pricing
Business plan development
Feasibility study
Budget pro formas
Sales support
Organization analysis

Our clients benefit from an experienced and strategic perspective that supports their revenue objectives. Whether it's an audit of your property sales and packaging approach and/or consulting and sales support, Velocity Alliances will immediately add value by helping to position your property/brand for future success.

Alliances Case Studies